Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 NYX Partners with ShoeDazzle To Create a Beauty Boutique - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

NYX Partners with ShoeDazzle To Create a Beauty Boutique

The brand curated the online boutique.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


NYX Professional Makeup has announced an unusual partnership, with ShoeDazzle. The brand curated a beauty-inspired online boutique for the Etailer that specializes in footwear. 

The exclusive boutique features a range of chic footwear styles in metallic shades, vibrant jewel tones and shimmering materials inspired by NYX Professional Makeup cult products. Each look, which features both shoes and beauty products in complimentary styles, is shoppable.

Traci Inglis, chief marketing officer, ShoeDazzle, says, “The ShoeDazzle girl is always on the pulse of what’s trending…In addition to fashion and accessories, beauty plays a significant role in her self-expression. With NYX being a leader in the digital beauty space, we saw this partnership as the perfect blend for our consumer.”

Sarah El-Annan, AVP Integrated Marketing and PR at NYX Professional Makeup adds, “We were so excited to partner with ShoeDazzle. Everything from our custom NYX Professional Makeup-curated ShoeDazzle collection, inspired by our latest products, to our like-minded social approach made for the perfect complement to our brand. We created a unique partnership at the intersection of beauty and fashion.”

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics